Destruction or Disruption

destruction

the action or process of causing so much damage to something that it no longer exists or cannot be repaired.

disruption

disturbance or problems which interrupt an event, activity, or process.

If you see an organization struggling to survive either they are far  behind in thought (irrelevant) or far ahead of their times (Living in Unreality). You would see old organizations living in the past and the new ones living in the future. The common thread that you see in both is they would be struggling. The only solution is to knock down their constructs with a wrecking ball or a sledge hammer. That’s destruction. The blow must be so hard that the company would be shaken and brought to reality.  This cannot be done on profitable companies.

What is disruption?

The company is doing well they are successful in what they do. They are busy doing what they do best and in the process have ignored something that would affect them in the long run. An astute consultant or a journalist must be able to see this and disrupt the organization. With laser sharp accuracy they have to strike that part of the organization and disrupt it.

We ought to know that one has got to be careful when you disturb or disrupt  if there is a semblance of order even if it’s pathological, because we just will not know what will spring forth.

I have been following a story on Mineral Mining very closely and I have done a substantial bit of reading about the industry.  I was drawn to this the way I was drawn to the Stayzilla – Jigsaw splat. I got to read a blogs and news stories about a company that is a dominant player in the Mineral Mining industry. The business was successful and the company was raking in profits an foreign exchange. They had displayed enterprise, innovation and efficiency and have place India in the world map. Busy doing their business they had ignored the demands of the information era which was to share information about what they do to the community and society.

If  you don’t define yourself you run the risk of being defined by others. And the others can be anyone it can be your competitor, the community, activists or even journalists.

What they see of you is a thumb nail sketch and based on that hazy imagery they would draw forth conclusions and they will construct their own image and present it. Presenting high resolution information is important for any organization.

VV Minerals are in the Mineral Mining Industry had erred on that front and  got defined as beach sand mafia.

Redefining a successful business entity is disturbance and not disruption.

If the colleges had not taken care to brand themselves they would run the risk of being  branded as mind molesters and not as education providers.

Selling in a crowded environment

Whether its a lift or a bus or a train. Looks like our brain, even if its generally on experimentation mode suddenly moves towards conformity mode in a crowded environment. Perhaps this is reason why some people would want to have their own personal space while travelling. They would want to live in their own bubble and have more control over their behaviour .. i assume.
The relationship a person has with his phone is quite a strange one. Just holding on to a device that has power within gives a great sense of security to people. Let assume in a crowded public space the areas in the brain that perceives potential threat may be firing furious .. which means any purchase done in a crowded area may be something that has been already worked out or thought off. Impulse activity may be minimal. So how can a product or service serve a person on the go? That would an interesting subject to explore.