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Well consumerism will get a push… no more travelling to the mall, burning fuel and sweat for parking. Using Augmented Reality you can choose the clothes and try them on too. Three simple steps that’s it. You can virtually try out styles, colors and designs at home.
check out this link weareorganizedchaos
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Some of the best examples of Augmented Reality collated by Funkadelic Advertising: Top 10 Augmented Reality Advertising Campaigns… so far link
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Well its only yesterday I picked up a FB link from TEDx and leaned back on my chair to watch a video of Chris Hughes, but within a minute I was stunned and leaned forward, and I went berserk with excitement… let me share it with you.
What is Augment Reality?
Augmented reality (AR) is a field of computer research which deals with the combination of real-world and computer-generated data (virtual reality), where computer graphics objects are blended into real footage in real time. The term is believed to have been coined in 1990 by Thomas Caudell, a employee of Boeing at the time
At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics. Advanced research includes the use of motion-tracking data, fiducial markers recognition using machine vision, and the construction of controlled environments containing any number of sensors and actuators. more details on wiki
AT the TED conference Software engineer Chris Hughes gave a demo of new Flash-based software that allows a web browser to recognize patterns in real-life objects and then overlay them with graphics — even 3D graphics — in real time. A truly jaw-dropping demo!
How does it work ? according to Chris
There’s a project out there known as ARToolKit. Unbelievably awesome. Folks ported it from C, which is what it’s written on, onto Java. And then we took the Java port and made it work in Flash.
So, the killer part of this is, if you were running it before, you’d have to set up an environment, you’d have to configure a camera, you’d have to do all these things.
Now, you can just go to a web browser, and print out a PDF, and then show the PDF to the camera, and the whole thing just works.So it fundamentally changes the approachability of this and makes it something that can be much more accessible to an audience. That’s all we were looking to do.
read more in the Chris interview at TED blog
HOW TO CREATE AR click here
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